If you’re wondering what an agriturismo is, don’t worry. You’re in good company. I had no idea the word even existed before our trip to Italy this summer. In fact, it wasn’t until I stayed in one that I gained a good understanding of what they are and how they can take your Italian vacation to the next level.

Agritourismo businesses area everywhere in the Prosecco region near Valdobbiadene, Italy.

Agriturismo businesses are great places to stay in the Prosecco region near Valdobbiadene, Italy.

Simply put, an agriturismo is a small, family-owned tourism business, like a bed and breakfast, attached to a larger agriculture-related business that produces and sells something. Along the Prosecco Road, you won’t find a Hilton Garden Inn, but you will find all kinds of agriturismo businesses catering to the handful of tourists who have discovered this beautiful area.

Our hosts, Deb and Massi of Italy Unfiltered and Massi the Driver, arranged for us to stay at the Roccat winery agriturismo business. Beautiful flowers greeted us outside the front door, a sample of the warm hospitality we were about to experience.

Flowers at Roccat winery

Lovely flowers outside the Roccat winery agriturismo inn.

The family renovated an old barn on their property into a six room bed and breakfast in the year 2000. Each is clean, comfortable and has a private bath with toiletries provided. Breakfast, served in a charming, sunlit room is simply wonderful. They serve locally made jams, as well as meats and dairy products from nearby farms. There are cereals, as well, along with baked goods from a local bakery. My favorite was a wonderful cake. I had two pieces each morning. Don’t judge. If you tried it, you would, too.

Breakfast at Roccat

The breakfast spread at the Roccat winery agriturismo. It is included with the room.

Roccat breakfast cake

This homemade cake at the Roccat Agriturismo was the perfect breakfast food.

The rooms provide a cultural experience you won’t get if you stay in a chain hotel, and we liked that. Be aware, though, that the air conditioning is to Italian standards, meaning it doesn’t cool the room as much as Americans might be accustomed to. Also, like most places in Italy, washcloths are not provided, so if you typically use one you might want to pack one in your bag.

What was great about staying at the agriturismo is that after breakfast, we went out the back door and were in the middle of the winery. The morning of our second day there, we met the wine maker, Clemente, and walked about 20 steps to the area where they produce and bottle the wines.

Roccat winery winemaker

Clemente at Roccat winery.

There, Clemente explained to us the process for creating Prosecco and explained how it is different than Champagne made in France. While both wines undergo a secondary fermentation that puts bubbles in the wine, the method used for that fermentation is different. In Champagne, it happens in the bottle. In Prosecco, it takes place in large vats. At the end of the Prosecco process, the temperature in the vat is dropped below freezing, killing the yeast and stopping the process.

Cold fermentation vat

Huge vats of wine are chilled to below freezing to stop the secondary fermentation. The ice on the door to this vat shows that the process is being stopped.

Once the secondary fermentation is done, the winery seeks permission from the governing authorities to bottle the wine. When they have it, they send it through pipes to the bottling machine.

Roccat winery bottling machine

Clemente explains the bottling process.

To learn a little more about the wine making process, watch this video. Massi does a great job translating what Clemente explained.

After our tour, we walked the 20 or so steps back to the tasting room at the agriturismo, a room they call the tavern, and sat down to sample the wine.

This beautiful great room is ideal for group gatherings as well as wine tastings.

This beautiful great room is ideal for group gatherings as well as wine tastings. Photo Credit: Roccat Winery.

It was a little earlier than normal for drinking wine, so I won’t say the exact time that we started other than to say it rhymes with “hen dirty” in the morning. Again, please don’t judge. We were conducting important research so we could share with you, the readers of our blog.

Roccat winery tasting

Clemente pours a generous sample of Prosecco at Roccat winery. It was delicious!

Our stay at Roccat gave us a glimpse into Italian culture and wine that you don’t get at most hotels. Without this experience, our visit to Italy simply wouldn’t have been the same. That’s why staying in an agriturismo is our number two tip for your visit to the Prosecco Road.

Other tips:

#1 Hire a driver and local guide

#3 Get to know your wine


Our tour of the Prosecco Road and transportation were complimentary from Italy Unfiltered and Massi the Driver. The opinions expressed are our own. If you would like to know more about Roccat winery, click [HERE].

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Tips for your visit to Prosecco Road in Valdobbiadene, Italy. #2 - stay at an agritourismo

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