I had my doubts when Ann told me she wanted to visit The Pioneer Woman Mercantile in Pawhuska, Okla. For me, I couldn’t see how this would be time well spent. I envisioned a crowded store with mostly middle-aged women roaming around, oohing and aaahing at spatulas and cast iron skillets with the same starry eyes that middle school girls have at a Justin Bieber concert. As it turns out, I was not wrong.

A view of The Pioneer Woman Mercantile from the staircase leading up to the second floor.

But men, listen up, here are six good reasons why you should go:

1. Real butter.

Cinnamon rolls, pecan sticky buns, blondie bars, and cookies, all made with real butter. Just go to the bakery and settle in. You can thank me when you wake up from your carb-induced food coma.

The Pioneer Woman Mercantile Sticky Bun

The Pioneer Woman knows how to bake, and this pecan sticky bun proves it.

 2. Happy wife, happy life.

Let’s be honest for a minute, guys. Our wives do some great things for us and visiting The Merc (as Ree calls it) gives us a chance to do something nice for them. When we visited, we hoped to enjoy an early supper there. We pulled up and found a line stretching about 3/4 of the way up the block. I told Ann that she could go inside and have fun looking around the store and I’d stand outside in the line for a table in the deli. She took me up on it, and so I stood there for nearly two hours, gaining quiet hero status among my wife and the dozens of other women who comprised 88% of the people in line.

And the best part? At the end of my wait, I sat down to a tall glass of blackberry tea and a plate of Ree’s chicken fried steak. It was a fork-tender, thinly sliced ribeye, breaded and fried to perfection, served with a side of delicious mashed potatoes, all smothered in creamy country gravy. I ask you, who came out the winner on this one?

PW Mercantile Country Fried Steak

The chicken fried steak at The Pioneer Woman Mercantile tastes even better than it looks!

3. You’ll feel truly welcome.

We pulled up in Pawhuska about 3:10 p.m. on a sunny, Oklahoma day in June. About two minutes after pulling my hero routine and telling Ann to go inside while I waited, I began to regret that decision as the sun relentlessly beat down on me and my bald spot. But then a nice young lady named Meg came along and offered me an umbrella and a bottle of water.

Steve visiting with Meg Kane while waiting in line at The Pioneer Woman Mercantile.

And I stood, out of the worst of the sun, thirst quenched, chatting with others who were waiting, and had a really pleasant afternoon. All of this made me wonder, ‘What business does this sort of thing?’ This was not normal. It was far better than that — it was humanizing. The Drummonds actually care about the people who come to their store, and that’s pretty special.

PW Mercantile greeter

We asked this greeter if she were there to open the door if it got windy. She said, “No. I’m here because Ree and Ladd want people to feel welcome.”


PIN FOR LATER

 


On the show, the Drummonds appear to be fairly normal and down-to-earth people that you think you’d probably like to get to know. While we didn’t have the chance to meet them, after visiting Pawhuska I’m convinced it is not just an act you see on TV. People in line told us they’d seen Ladd come out of his office which is upstairs near the bakery (lucky man). They said he doesn’t use a secret door. Instead, he walks up and down the stairs like everyone else, chatting with people and stopping to pose for pictures along the way.

Corinne Nuss and her twin sister, Connie Scism met Ladd Drummond at The Mercantile on their visit to Pawhuska this summer.

4. The prices won’t break the bank.

In creating The Merc, the Drummonds created a business to which hundreds of people flock daily. They could charge whatever ridiculous amount they wanted for the food and merchandise. And visitors would pay. In fact, this is what I expected — after all it happens nearly everywhere we go these days. But that was before I realized they believe their customers are people.

The Pioneer Woman Mercantile Merchandise

The merchandise at the PW Mercantile is reasonably priced.

The prices are completely reasonable. Ann, Meghan, and I each had dinner, some extra sides, and a bottomless glass of the best iced tea any of us had ever had for $64. Likewise, we picked up a few new things from The Merc that were also in line with pricing we see in other kitchen stores. It was obvious to us they are in this to share with their fans, not take advantage.

5. Charmin in the bathrooms.

They have Charmin toilet paper in the bathroom. Real Charmin. I could go into details on why that’s a good thing, but I think we all know.

The Pioneer Woman Mercantile toilet paper

When was the last time you saw Charmin in a public restroom?

6. You’ll love the food.

Chances are, if your wife wants to visit The Merc you are already an unknowing fan of Ree Drummond’s. More than once I’ve complimented Ann on a delicious dish, only to find out that it came from one of our Pioneer Woman cookbooks. Spicy queso dip, warm tomato soup with parmesan crisps, and pan fried pork chops are some of Ree’s dishes. Yum.

The Pioneer Woman queso dip was amazing, especially with the charred cheese on top.

And, because of Ree Drummond, we always use real butter, and we always grate fresh cheese. Men, this is something you want to cultivate. Ree can flat out cook, and everyone, (women and men) can learn something from her.

I’m sure I’ll likely return to Pawhuska someday. [Author’s note: we now own a house there.] In fact, just writing this blog post reminds me of those cinnamon rolls and makes me want to get in the car right now. I guess what I want to say is, men, if your wife says she wants to go to Pawhuska, don’t be afraid. Trust me — pack some loose-fitting pants and go!

And more…

There are plenty of fun things for men to do while your wives shop. Click HERE to see the list. And if that isn’t enough, here’s a more complete list of 70 things to do in Pawhuska after eating at the Mercantile. Y’all just better plan a few days because the town is awesome!

As always, thanks for sharing (especially with the men you know and love)!

  • Late breakfast, early lunch. Time got away from us this morning so we had a bit of a brunch. We have been on an oatmeal kick this year for several reasons. It's inexpensive, filling, tastes great, and is typically readily available at grocery stores and hotels that serve breakfast. ⁣
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One cup of oatmeal cooked in water is about 160 calories (and a "green" food on our @noom weight loss app). We like to add a teaspoon of brown sugar, a little cinnamon, and lots of fresh berries. Other options are: bananas, nuts, nutmeg, diced apple, flax seed, or dried fruits. ⁣
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What is your go-to breakfast these days?
  • See how we lost a combined 150 pounds in a year while traveling! It was one year ago this week that we began our healthy living journey. We are travel bloggers with a new post (just click on the handy dandy link in our bio) about what we've lost and gained in one year.
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See what we've learned about calorie density, exercise and ourselves in the process. We are so thankful for the resources that have helped us, including @noom and the @mayoclinic Healthy Living Program. (This is NOT a paid partnership) We feel like new people and hope our story will encourage someone else who wants to make a healthy lifestyle change. To stay up to date with our weight loss and healthy living journey, be sure to follow @PostcardJar on social media.
  • Our daffodils are in full bloom here in Nebraska and they just make us smile. We brought the  bulbs for these flowers from Ann's first house when we got married and moved here. Ann had dug them up from her grandma Rashleigh's home in Fremont, Nebraska, and her grandma had brought them to the U.S. from a trip that she took to England. ⁣
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Ann's grandma passed away several years ago. Each spring, these flowers bloom and remind Ann of her grandma and her beautiful soul.
  • We love to travel but we're staying home to flatten the curve. As travel bloggers, writers, and influencers, we all have canceled trips, postponed adventures, and rescheduled experiences. ⁣
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We know this is temporary and soon enough, we'll be traveling again. But for now, we are all staying safe at home and encourage you to do the same. And while you’re home, check out some of these influencers’ feeds for travel inspiration.
  • Last week, we had the pleasure of making handmade pasta (via the internet) with our friends, Deb and Massi, who were in their home kitchen in Italy. ⁣
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You can read all about it, and get the recipe, on our blog. Yep, you guessed it, the link is in our bio. ⁣
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We met Deb and Massi of @italyunfiltered a few years ago when they created an amazing food and wine itinerary for us. We've remained friends and it was so good to see them, even if they were a world away.
  • We were supposed to be in Rochester, Minnesota, this week for Ann to see a cardiac sarcoidosis specialist about some recent issues with her heart. Of course, we did not travel to Rochester for her scans and doctor visits because of the coronavirus outbreak.⁣
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Instead, her cardiologists called her from their homes and her scans and tests will likely be delayed until June or July. We'll keep in close touch with them if anything changes, as well. We are so grateful for all of the healthcare professionals who are continuing to work crazy hours from home as well as in our hospitals around the world.⁣
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This is such an unprecedented and stressful time for all of them. Words will never be enough to convey our gratitude for the roles they are playing in the battle against this deadly virus while caring for those with other diseases and illnesses at the same time. ⁣
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Every healthcare provider we've talked with in the last two weeks has had the same message for those of us who don't have to go to work at a hospital. ⁣
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Just. Stay. Home.
  • Yesterday was Day 16 of social isolation for us. Because of Ann's underlying heart condition and suppressed immune system, we've cooked all our meals at home (no takeout). We've starting to get more and more creative as time has gone by. ⁣
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Last night, we made chicken and shrimp vindaloo and learned online how to make homemade naan.⁣
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It wan't as good as our favorite Indian restaurant, The Oven, but it did satisfy the craving we've had for Indian food. ⁣
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What are you craving these days?
  • We moved our living room furniture around this week and put two swivel chairs near the sliding glass door. Each day, we take time to turn around, rest our minds, enjoy in the view, and just be. #webelieveinhome

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