I had my doubts when Ann told me she wanted to visit The Pioneer Woman Mercantile in Pawhuska, Okla. For me, I couldn’t see how this would be time well spent. I envisioned a crowded store with mostly middle-aged women roaming around, oohing and aaahing at spatulas and cast iron skillets with the same starry eyes that middle school girls have at a Justin Bieber concert. As it turns out, I was not wrong.

A view of The Pioneer Woman Mercantile from the staircase leading up to the second floor.

But men, listen up, here are six good reasons why you should go:

1. Real butter.

Cinnamon rolls, pecan sticky buns, blondie bars, and cookies, all made with real butter. Just go to the bakery and settle in. You can thank me when you wake up from your carb-induced food coma.

The Pioneer Woman Mercantile Sticky Bun

The Pioneer Woman knows how to bake, and this pecan sticky bun proves it.

 2. Happy wife, happy life.

Let’s be honest for a minute, guys. Our wives do some great things for us and visiting The Merc (as Ree calls it) gives us a chance to do something nice for them. When we visited, we hoped to enjoy an early supper there. We pulled up and found a line stretching about 3/4 of the way up the block. I told Ann that she could go inside and have fun looking around the store and I’d stand outside in the line for a table in the deli. She took me up on it, and so I stood there for nearly two hours, gaining quiet hero status among my wife and the dozens of other women who comprised 88% of the people in line.

And the best part? At the end of my wait, I sat down to a tall glass of blackberry tea and a plate of Ree’s chicken fried steak. It was a fork-tender, thinly sliced ribeye, breaded and fried to perfection, served with a side of delicious mashed potatoes, all smothered in creamy country gravy. I ask you, who came out the winner on this one?

PW Mercantile Country Fried Steak

The chicken fried steak at The Pioneer Woman Mercantile tastes even better than it looks!

3. You’ll feel truly welcome.

We pulled up in Pawhuska about 3:10 p.m. on a sunny, Oklahoma day in June. About two minutes after pulling my hero routine and telling Ann to go inside while I waited, I began to regret that decision as the sun relentlessly beat down on me and my bald spot. But then a nice young lady named Meg came along and offered me an umbrella and a bottle of water.

Steve visiting with Meg Kane while waiting in line at The Pioneer Woman Mercantile.

And I stood, out of the worst of the sun, thirst quenched, chatting with others who were waiting, and had a really pleasant afternoon. All of this made me wonder, ‘What business does this sort of thing?’ This was not normal. It was far better than that — it was humanizing. The Drummonds actually care about the people who come to their store, and that’s pretty special.

PW Mercantile greeter

We asked this greeter if she were there to open the door if it got windy. She said, “No. I’m here because Ree and Ladd want people to feel welcome.”


PIN FOR LATER

 


On the show, the Drummonds appear to be fairly normal and down-to-earth people that you think you’d probably like to get to know. While we didn’t have the chance to meet them, after visiting Pawhuska I’m convinced it is not just an act you see on TV. People in line told us they’d seen Ladd come out of his office which is upstairs near the bakery (lucky man). They said he doesn’t use a secret door. Instead, he walks up and down the stairs like everyone else, chatting with people and stopping to pose for pictures along the way.

Corinne Nuss and her twin sister, Connie Scism met Ladd Drummond at The Mercantile on their visit to Pawhuska this summer.

4. The prices won’t break the bank.

In creating The Merc, the Drummonds created a business to which hundreds of people flock daily. They could charge whatever ridiculous amount they wanted for the food and merchandise. And visitors would pay. In fact, this is what I expected — after all it happens nearly everywhere we go these days. But that was before I realized they believe their customers are people.

The Pioneer Woman Mercantile Merchandise

The merchandise at the PW Mercantile is reasonably priced.

The prices are completely reasonable. Ann, Meghan, and I each had dinner, some extra sides, and a bottomless glass of the best iced tea any of us had ever had for $64. Likewise, we picked up a few new things from The Merc that were also in line with pricing we see in other kitchen stores. It was obvious to us they are in this to share with their fans, not take advantage.

5. Charmin in the bathrooms.

They have Charmin toilet paper in the bathroom. Real Charmin. I could go into details on why that’s a good thing, but I think we all know.

The Pioneer Woman Mercantile toilet paper

When was the last time you saw Charmin in a public restroom?

6. You’ll love the food.

Chances are, if your wife wants to visit The Merc you are already an unknowing fan of Ree Drummond’s. More than once I’ve complimented Ann on a delicious dish, only to find out that it came from one of our Pioneer Woman cookbooks. Spicy queso dip, warm tomato soup with parmesan crisps, chicken enchilasagna, and pan fried pork chops are some of Ree’s dishes. Yum.

The Pioneer Woman queso dip was amazing, especially with the charred cheese on top.

And, because of Ree Drummond, we always use real butter, and we always grate fresh cheese. Men, this is something you want to cultivate. Ree can flat out cook, and everyone, (women and men) can learn something from her.

I’m sure I’ll likely return to Pawhuska someday. [Author’s note: we now own a house there.] In fact, just writing this blog post reminds me of those cinnamon rolls and makes me want to get in the car right now. I guess what I want to say is, men, if your wife says she wants to go to Pawhuska, don’t be afraid. Trust me — pack some loose-fitting pants and go!

And more…

There are plenty of fun things for men to do while your wives shop. Click HERE to see the list. And if that isn’t enough, here’s a more complete list of 70 things to do in Pawhuska after eating at the Mercantile. Y’all just better plan a few days because the town is awesome!

As always, thanks for sharing (especially with the men you know and love)!

  • Strawberry fields forever...⁣
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While traveling, we adore stopping in farmers markets and checking out the fresh produce available for sale. When we saw these strawberries in Tallinn, Estonia, we just had to take a picture.⁣
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The vibrant color of the berries tells us they were ripened naturally on the vine. You just don't get that color trucked in to a supermarket. And that natural ripening means, of course, that these are some of the sweetest strawberries you'll ever taste. Yum! #postcardjar #midlifetravel #emptynesttravel #goplaces #emptynest #emptynesters #midlife #couplestravel #couplestrip #celebritycruises #cruising #seastheday #cruise #sea #beyondborders #humansatsea #cruiseaddict #cruisecritic #tallinn #lifeisbeautiful #cruiseship #cruiselife #estonia #strawberries #farmersmarket #lifeisshort #visitestonia #adventuregirls #tallinngram #berries
  • On our Baltic Sea cruise, we stopped in Stockholm, Sweden. To get there, we had to sail through the Stockholm Archipelago. ⁣
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For days leading up to our arrival in Stockholm, the captain of the ship kept telling us that we should plan to be up early so we could take in the scenery as we passed through the archipelago. After enough repetitions, we resolved to get up early to see what he was so excited about.⁣
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We are so glad we set the alarm. That morning, we sat on our balcony and had breakfast watching some of the most beautiful scenery we'd ever seen pass by our cabins. We had an up-close view of land that we've rarely had from a cruise ship unless it was docked. ⁣
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Sure, we travel to see specific things. Who doesn't? But we really love it when we find something like this that we didn't know existed, but it is so amazing it enriches our lives and makes us want to go back again and again.
  • In the @visitmasoncityiowa airport, is a new restaurant called CAVU American Kitchen & Cocktail Lounge. Offering chef-crafted foods and incredible cocktails, this restaurant has the best airport food we've ever eaten. In fact, we'll call this airport a destination.⁣
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Pictured here is Chef Cassie's fried potato salad. This was her elimination dish from the show, "Master Chef." Apparently, Wolfgang Puck didn't think much of it. After trying it, we don't think much of Wolfgang Puck's taste.⁣
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This dish, which is served warm, is composed of crispy fried potato chunks covered in delicious potato salad dressing. The combination of flavors and textures had us going back for more. #postcardjar #midlifetravel #emptynesttravel #goplaces #emptynest #emptynesters #midlife #couplestravel #couplestrip #midwestliving #midwestlivingmag  #midwestmoment #igersmidwest #midwestisbest #masoncity #clearlake @masoncity
  • In Rochester, Minnesota, in the shadow of the famed Mayo Clinic, is a beautiful pedestrian area called the Peace Plaza. Because of its location, it's often the last area a person walks through as they go to the clinic hoping for help. And, it's the first place people pass as they leave the clinic sometimes with good news, other times to confront their own mortality.⁣
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The designers of the plaza seemed to understand the huge role the space would play in the lives of the people coming through. They designed it as a calming, meditative space filled with tranquility. It's a place you can refocus a little, and take some time to transition from the clinic to the world. And, it's just one more example of the ways that @minnesotas_rochester demonstrates humanity to the hundreds of thousands of visitors who come each year to the clinic.
  • Are these salt and pepper shakers not the cutest?? Pawhuska, Oklahoma, is a magical place at Christmastime. We stopped by the @pwmercantile this morning and snapped a few new pics. Getting excited for the Holiday Lights Parade tonight!
  • We have four holiday gift guides up on the blog for the traveler, home cook, cruise lover, and road tripper on your shopping list! Just click on the link in our bio to check out our blog. ⁣
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One of our all-time favorite items (it made two of our lists) are these @EagleCreek packing items. This starter set goes with us on every single trip. Last year, Steve packed 16 size XXL shirts in on of them. They are super lightweight, safe space in your suitcase, and help you stay organized as your travel. ⁣
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What are your favorite gift ideas for travelers this year? ⁣
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#postcardjar #midlifetravel #emptynesttravel #goplaces #emptynest #emptynesters #midlife #couplestravel #couplestrip #giftideas #giftsfortravelers #traveler #travelgifts #giftguide #roadtrippin #packingtips #packingbags #howtopack #packlight #eaglecreek #celebritycruises #travelblogger #packing #packinghack #giftsph #holidayshopping #giftidea #travelgram #packing101
  • Who's ready for some pumpkin pie??⁣
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The thought of digging in to a piece of pumpkin pie (served with a cup of coffee with pumpkin spice creamer) takes us back to a small town festival we love. ⁣
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A few years ago, our town of Crete, Nebraska, began holding the Great Pumpkin Festival during the first weekend of October.⁣
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From spring to fall, local volunteers tend gardens filled with pumpkin vines so that folks who come to the festival can take home a reasonably priced, locally-grown pumpkin. ⁣
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The festival is full of games, food, performances and fun. It's a wholesome day where the town turns out to celebrate another year together in a relaxed, calm atmosphere.⁣
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Does your town have a festival? Tell us about it in the comments below.
  • ***NEW BLOG POST *** Today is exactly 8 months since we started our weight loss journey using the @noom app. See how we’ve lost 126.3 pounds while traveling. Just click on the link to our blog that’s in our bio to read our answers to your most asked questions about weight loss. And click to the second photo here to see our “before” pic.

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